2 per cent ZPT is boon for dandruff and scalp irritation

The dry, itchy, white flaking of the scalp, known as dandruff, can strike anyone, anytime. Studies claim that 50 per cent of us are affected by dandruff in various degrees of severity accompanied by scalp irritation. This irritation causes itching, which accelerates the cell renewal process and perpetuates the problem. Dandruff is one of those conditions that are infinitely more threatening to self-confidence than to health.

We need not establish yet again the severity of the issue, as dandruff is a persistently upsetting condition for all those who suffer from it. Many may have tried several remedies available in the market, but are yet not satisfied as dandruff continues to trouble them.

An earlier study predicted that one out of two Indians suffer from dandruff, harming not only their scalp and beautiful hair, but also their self esteem and confidence. The urgency of the situation, however, sets in with the monsoon reigning, and thus the need to address the issue.

Findings from an earlier Heads & Shoulders and AC Neilson study on "Dandruff’s Impact on Emotions" tell us that not only does dandruff emotionally affect more women (51 per cent) than men (31 per cent), but women consider dandruff worse than hair-loss. More than half of the women and one-thirds of men feel less attracted to someone of the opposite sex with a dandruff problem and would not like to be kissed or touched by that person.

Many physicians still debate what causes dandruff. Many researchers believe it is Malassezia, the fungal microbe on the scalp that causes the irritation associated with dandruff and seborrheic dermatitis of the scalp.

Interestingly, according to the survey, about 47 per cent men and 70 per cent women sufferers of dandruff do not use a specialised dandruff shampoo.

According to Dr Neena Khanna, consultant dermatologist, AIIMS, "Excessive itching can aggravate bacterial infection on the scalp and hence ZPT (pyrithione zinc particles) based solutions reduce fungal dandruff besides maintaining regular hygiene." In the Journal of Investigative Dermatology, subjects preferred pyrithione zinc conditioning shampoo over the ketoconazole shampoo by 75 per cent in terms of overall performance by measuring hair-combing ease, hair smoothness, and hair frizz fly-away.

Doctors feel that two per cent ZPT is a breakthrough research for all scalp-related problems for the needy who wish to balance health with beauty. As natural remedies and regular shampoos may take time to show any visible results, the Intensive Solution concept is novel, unique and revolutionary.

In fact, scalp deposition studies have also shown that two per cent ZPT solutions, due to twice the amount of active ingredient than normal ZPT shampoos as well as the advanced technology, leave behind significantly more active ingredient and ensure the maximum surface area coverage to aid efficacy.

The problems like stickiness, greasiness and dandruff along with acid rains can further weaken the shaft bonds in this season. It is important to take special care of your hair — heads and shoulders above the rest.